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A Marketing Communication Plan To Reach The Target Audience

July 25 2010

With the right marketing communication plan in place, a company can reach their intended target audience and attract them to their products or services. To be able to achieve this as a goal, there must be a well-structured approach that will produce results.

Before a business’ marketing communication plan can be devised, there are certain factors and pieces of information that must be acquired first. One of the most important should be in the feasibility study that was conducted as part of the business plan, before the products were produced, that the company currently wants to promote.  In this study, the target audience’s information should have already been identified. The needed information is their demographic and disposable income level.

The marketing communication plan should also have a backup plan, so a secondary target audience should also have been identified. Both the primary and secondary targets have the same mechanisms to attract them to your product, if they are applicable. What needs to be determined is how to properly motivate these targets to spend their revenue on your product. .

The actual product and the demand for it will influence how aggressive your marketing communication plan should be. If the product you are marketing is trendy, then ads showing people with it and being happy are enough. If it is a hard-sell, the marketing plan should include exploiting and promoting all the benefits of owning it. These benefits can include improving the quality of their life or the cost saving capabilities of the product.

Being tactical in your approach may be very beneficial. A marketing communication plan of today has more avenues to attract buyers than those just 10 years ago. By communicating the right message on the internet in the proper places, more of the target audience can be located and exposed to your product.

All of these start with an outline and a strategy of the marketing communication plan. Without this being documented, your approach to attracting customers could be led astray and the valuable revenue source lost.

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